WebP is for the web, and only the web
Convert to WebP for images that will be served by a website. Every browser reads it and the files are smaller, often much smaller, with the transparency kept. Do not convert files you are going to email, hand to a print shop, or send to somebody who will open them on their desktop — that is where WebP can still fail.
The boundary
| Destination | WebP | Use instead |
|---|---|---|
| A web page you control | Yes | — |
| An app or site that accepts uploads | Check first | Some forms only take JPG or PNG. |
| An email attachment | No | JPG |
| A print shop or photo kiosk | No | JPG, or the original PNG |
| Someone else's desktop software | Risky | JPG |
The rule underneath all of that: WebP is a delivery format, not a storage format. Keep your PNG as the master.
How much you will actually save
Google's own studies report 26 percent smaller than PNG for lossless WebP and about 30 percent smaller than JPEG for lossy WebP. Those are averages over Google's test images, and your files can land a long way from them. A screenshot behaves completely differently from a portrait, and a PNG that should always have been a JPG will shrink by a margin no average would predict.
The format benchmark encodes your own files at every quality setting and reports the real byte counts, including where the returns stop being worth it. It runs on your machine too, so you can measure a client's artwork without sending it anywhere.